What’s Lost When AI-Generated Characters Lie and Misrepresent?
Meta just learned the hard way that no one likes fake friends. Users quickly sniffed out the company’s AI-generated profiles with their awkward bios, wonky…
Category: News and Updates
What is it and How do I Show it?
In the ever-evolving landscape of Google Search, one thing remains constant: the importance of trust. Google’s E-E-A-T guidelines emphasize Experience, Expertise, Authoritativeness, and Trustworthiness as…
How To Promote Your Research for Maximum Press Coverage
Brands generate original research to grow their recognition as thought leaders in their industries. But the buzz won’t materialize if the marketing team doesn’t promote…
Leadership Spotlight on Tech and Marketing: Meet Stefania Nicolau
In this edition of our Leadership Spotlight series, we interviewed Stefania Nicolau about her role as the Marketing Manager for iSTYLE CEE. iSTYLE is the Retail…
What’s Your Word for 2025?
Happy New Year! Here we are again. It’s the beginning of a new year — that magical time when your journaling app sends you a…
What Is It and How Do I Show It?
Google’s search algorithm is constantly evolving, and it can be tough to keep up with the latest ranking factors. One of the most important factors…
The Power of Content Marketing for Customizing User Experiences
As we all know, times have drastically changed with the introduction of the digital era. The capability of content writing is indeed a huge factor…
What is Account-Based Marketing (ABM) and How Does It Work?
Tired of marketing to everyone and converting no one? Traditional B2B marketing often feels like shouting into a crowded room, hoping someone will hear your…
What Is It and How Do I Show It?
Want to rank higher in Google search results? You need to master EEAT! This quality framework, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is…
Enhancing Client Trust Through Transparent Practices
In any business, big or small, building relationships with customers is key to success. Entrepreneurs do not just sell products or services—they build bonds. A…