Category: News and Updates

Research shows that effective sales enablement strategies can generate a staggering 49% win rate on forecasted deals. But what exactly is “sales enablement?” It’s about…

Want a good book to advance your content skills, inspire creativity, or grow your business acumen? Look no further. One of these 40 books recommended…

Business Development vs. Sales: Many startups know they need to grow, and they often think sales alone will get them there. But many miss a…

It’s been a rough few months for marketers. For all the announcements on LinkedIn celebrating the landing of a new job, I see as many…

Is your business development strategy a shot in the dark? That may be why it’s not working–many companies invest heavily in BD without seeing the…

If you work in content marketing, you’ve experienced the “battle of the brains.” Your creative brain gets excited to develop your next innovative, engaging, and…

Sales enablement vs. sales training: What’s the difference, and which should I use? While many use the terms interchangeably, they are distinct yet complementary approaches…

If your brand treats video like an extra in the background of your marketing strategy, it’s time to make it the star. Discover why, learn…

When Netflix shifted its focus from DVD rentals to streaming, they weren’t just following a trend—they were following the data. By analyzing user preferences and…

These days, brands championing a social cause or initiative must treat it as a serious commitment. Of course, it was never a good idea to…