Author: Rinc

Content Marketing Institute Team The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing…

Many businesses mistakenly believe a logo is all they need to establish their brand, but a truly impactful brand identity goes far beyond a simple…

Confession time. Just before sitting down to write this article, I was working on a social calendar project for a new client. I turned to…

What are the most important factors in attracting top candidates? Besides attractive paychecks, the best talents consider corporate culture, stability, healthy work-life balance, flexibility, and…

As the founder and CEO of The Joy Brigade, Shabnam Mogharabi counsels people to rebel with joy. She’s embraced the strategy herself, doing the research,…

Account-based marketing (ABM) is a powerful strategy, but many businesses believe it’s out of reach due to cost and complexity. The truth is ABM can…

Open a marketer’s treasure chest and you’ll see an abundance of data. How do you select the valuable gold among all the worthless pyrite? And…

Think CRO and SEO are locked in a battle for your marketing budget? Think again. While they might seem like separate strategies, they’re actually the…

  2024 was a “meh” year for content and marketing. That pronouncement comes from marketers, not grumpy, underwhelmed business execs. Of course, that doesn’t mean…

Personalized experiences are no longer a luxury but an expectation in modern marketing. Buyers crave tailored experiences that speak directly to their needs and challenges–and…