Take the lead on innovation and creation with your brand’s content and marketing. Learn how to get the buy-in and budget for innovative ideas with this advice from one marketing baddie (SAS’s Amanda Wise) to another (you).
Source link
Let’s talk about a guy in Greek mythology named Sisyphus, doomed to push a boulder uphill only to watch it roll right back down again…
. As a marketer, you might ponder generative AI’s role in the industry and the outlook for marketing jobs. As a demand-gen marketer or a…
Sometimes, trends in content marketing last so long that they stop counting as trends and turn into truths. Here’s one: People need great content in…
2024 was a “meh” year for content and marketing. That pronouncement comes from marketers, not grumpy, underwhelmed business execs. Of course, that doesn’t mean…
Every year, the Content Marketing Institute asks the community to share their opinions on the best books in marketing (and for marketers). Often, the titles…
Responses